Most revenue growth management initiatives don't get rejected.

Most revenue growth management initiatives don't get rejected. They never get started — because the business case never gets built. Recorded live on September 17, 2026. Armin Kakas (Founder & Managing Partner, Revology Analytics) and Enrico Sieni (Partner, Revology Analytics · Co-Founder, Revify) walk through how pricing and RGM initiatives actually get funded: the four questions every approval comes down to, the one-page business case that answers them, and what programs like this really cost — with benchmarks by company size rather than vendor promises. WHAT YOU'LL LEARN • Why most RGM initiatives never get funded, and what skipping a budget cycle actually costs • How executives decide: the four questions behind every approval — How much? How certain? Who owns it? What if we do nothing? • The five stakeholders you have to win, and the sequence for winning them before the budget meeting • The four CFO objections, and the answers that land • How to size the prize: in Revology's 2025 analysis of roughly 2,000 public companies, a 1% improvement in price realization drove a median 6.4% gain in operating profit • The Business Case Canvas — the one-page case, built live during the session • What it actually costs: real engagement benchmarks from diagnostic through capability build • The budget-approval timeline and the four numbers leadership watches after the yes WHO THIS IS FOR Commercial, pricing, RGM and finance leaders at mid-market and growth-stage companies — CPG, distribution, industrial manufacturing, med-tech and B2B services — who have a revenue growth initiative on the 2027 list and need to get it approved. Useful whether you have an RGM or pricing team today or not. CHAPTERS 0:00 Welcome — and why two firms are hosting this 2:30 Poll: is an RGM initiative on your 2027 list? 4:00 The problem: the math is fine, the business case never gets built 6:00 A $420M manufacturer: from four flat years to a funded fix 9:00 Part 1 — Why RGM initiatives never get funded 13:00 The budget meeting you know: five asks, one check 16:00 What waiting another budget cycle costs 20:00 Part 2 — How executives actually decide: the four questions 27:00 The five stakeholders you must win 32:00 The four CFO objections — and the answers 36:00 Part 3 — What 1% of price is actually worth 40:00 The Business Case Canvas, built live 45:00 Part 4 — What it actually costs: benchmarks by company size 50:00 Part 5 — The budget approval timeline and the four KPIs 54:00 Monday morning: six moves 56:00 Q&A