Private Investing Is Not What You Think — Victoria Watkins of Inrichmint | noseyAF

Victoria Watkins went to law school to become a fashion lawyer. She ended up on the Illinois House Democrats legal team, then in the Emanuel administration, then as chief of staff at Ariel Investments. Now she runs Inrichmint, where she helps everyday people invest in companies that aren't on the stock market. And yes, your friend's flower shop counts. In this conversation, Victoria breaks down private investing from the very beginning — what a friends and family round is, what sweat equity actually means, and why a family office isn't just for the ultra-wealthy. She also talks about why she watches American Greed as informal due diligence training, and what it means to refuse to get to the end with anything left in you. Also: her children's book, *Little Valarie and Her Big World of Options*, inspired by her mother and the 2016 Olympics. This series is supported by Off the Grid, a podcast for small business owners who want to leave social media without losing their clients. Find them at offthegrid.fun 🖤 Connect with Victoria Watkins Website: https://inrichmint.com/ 🌐 More of my work: www.missgraham.com 📬 Get on the list—studio updates, no fluff: www.missgraham.com/newsletter 📸 Daily visuals + behind-the-scenes: instagram.com/stephaniegraham 🎧 noseyAF—conversations with people doing things differently: www.noseyAF.com