AI, Fraud & the Future of Lead Gen | BiPM Member Meeting, September 2026

We're back from summer break! In our first BiPM member meeting of the season, members got real about what's shifting in performance marketing right now: AI, consolidation, hiring, and a big jump in fraud. HIGHLIGHTS A new chapter for BiPM. Chad Williamson shares how the chair baton passed from Sean-Reed McGee to Arvell Craig, with Matt Tillman continuing as Vice-Chair. Big consolidation news. Tammy Glover Fowler breaks down how Contact Center Compliance, Pure Caller ID and Blacklist Alliance are coming together as Sonera, so companies can manage a call from scrub to delivery on one platform. Regulation to watch. Two open FCC proposals, Know Your Customer and Know Your Upstream Provider, could bring stricter vetting standards under STIR/SHAKEN. AI meets compliance. William talks about pushing AI projects forward when legal and compliance teams move slower than the market. Marketplaces are changing. Jon Demontagnac on real-time bidding, duplicate-call conflicts, M&A, and the quick AI scoring tool he built that lifted profitability almost 15%. AI plus industry know-how. Brad Seiler built dashboards in a week that would have taken a developer months. Lindsay Stone reminds us AI can work exactly as designed and still be wrong for your business model. Build AI you can pull back out. Chad Williamson on keeping AI narrow so a human can step in if a platform hits its limits. Hiring in a cautious market. Mike Carney on revenue-focused roles, proven talent, AI-savvy candidates, and the on-site vs. remote debate (with an NFL analogy you won't forget). AI is taking over the conference floor. Michael Ferree asks the big question: how do buyers evaluate AI tools that all look alike? Fraud is rising. Ping volumes are way up, and more buyers are building automatic 10 to 15% lead returns into their numbers. The next wave. Arvell's closing thought: most consumers aren't using AI agents to shop, call or book yet. When they start, a whole new market opens up. CHAPTERS 0:00 Pre-meeting chat 16:18 Welcome back from summer break 17:16 Chad Williamson on BiPM's leadership handoff 19:49 Industry consolidation with Tammy Glover Fowler 25:08 Regulatory update: KYC and upstream provider rules 27:08 Open floor: how AI is changing our roles 28:19 William on AI and compliance 30:47 Summit teaser: AI literacy workshops 32:05 Jon Demontagnac on marketplaces, RTB and M&A 37:56 Brad Seiler on AI dashboards and feedback loops 39:24 Lindsay Stone: why industry knowledge still matters 41:31 Chad Williamson: build AI you can pull back out 46:42 Mike Carney on hiring trends 49:06 On-site vs. remote (and the NFL analogy) 52:50 Jon's self-driving car analogy and a 15% profit lift 57:10 Michael Ferree: AI is everywhere at conferences 1:02:54 Fraud, fake traffic and exploding ping counts 1:07:33 Lindsay Stone on automatic lead returns 1:10:44 Mychal Connolly's shoutout 1:11:23 Consumers aren't using AI agents yet 1:13:45 Wrap-up and how to get involved JOIN US BiPM meets virtually the second Thursday of every month. Our annual Summit runs alongside Lead Generation World. Want to sponsor, host a meeting, or get involved? Reach out at info@blacksipm.com. #PerformanceMarketing #LeadGeneration #AI #BlacksInPerformanceMarketing #BiPM