The Business of Performing Arts: Building a Sustainable Creative Career | Nyokabi Macharia

On this episode of Charged by HEVA, we sit down with performer and creative Nyokabi Macharia for an honest conversation about the realities of building work in Kenya’s performing arts industry. From producing a 42-person team to navigating costs, audiences, funding and the pressure to make creative work financially sustainable, Nyokabi shares what she has learned about growing a production and what happens when the ambition is bigger than the resources. We talk about what happens when a great creative product doesn’t translate financially, how audience feedback can reshape a production, and why artists need stronger connections with the business and investment side of the industry. We also get into the changing business of theatre, scaling creative work, and what it takes to build something that can go beyond one production. 🎙️ Charged by HEVA A podcast about the people, ideas, businesses and realities shaping Africa’s creative economy. www.hevafund.com