Nir Eyal: We Believe the Wrong Lie | Beyond Belief in Prague

What if knowing what to do is not enough? In this exclusive interview in Prague, Nir Eyal, bestselling author of Hooked, Indistractable, and Beyond Belief, talks about AI, creativity, distraction, limiting beliefs, and why the stories we tell ourselves can shape what we actually do. 📘 Get Nir Eyal’s book Beyond Belief: https://amzn.to/4iniglX We explore how AI is changing products and work, why originality matters, how to become more intentional with technology, and Nir’s central idea from Beyond Belief: our beliefs can become our reality, so we need to choose them carefully. Nir also explains why knowing what to do is often not enough. We can read the right books, hear the right advice, and understand the steps, but still fail to act. His argument is that belief is the missing piece that helps sustain long-term motivation. We also talk about how AI is changing the Hooked model, why AI may create new kinds of work, how it can unlock human creativity, and why originality may become even more valuable. The conversation was recorded in Prague during Nir Eyal’s first visit to the city, which also had a personal meaning for him because of his family history in Czechia.