GEO audit checklist for local, national, and AI search performance

Read the article: https://therankingfactory.com/guides/... 0:00 Introduction 0:50 How AI search decides to name and cite a business — basic mechanisms 1:54 GEO audit checklist — core sections 10:02 Practical example: diagnosing a missing citation 11:10 Conclusion This article is a practical, teachable GEO audit checklist for local, national, and AI search performance. "GEO" here means Generative Engine Optimization — the practice of making a business more likely to be named, retrieved, and cited by generative AI systems (ChatGPT, Gemini, Perplexity, and AI Overviews). GEO is not geomarketing; it is about entity visibility in AI answers, not geographic targeting.