The 28-Day PR Rule That Gets Founders Found in AI Search | David McInnis

He spent $600 of his young family’s money on a press release. It got him nothing. So he built his own platform, and it became PRWeb. Now the guy who started online press releases in 1997 says the real play today is getting found inside ChatGPT, Google, and Perplexity. Why this matters for you: Most founders think PR means begging reporters for coverage. David McInnis says you can bypass the media and put your story directly in front of customers. In this episode, Don Williams and David break down: 1) Why press release strategy still works in the age of AI search 2) How a steady PR rhythm gives AI engines fresh signals about your company 3) Why $10K in earned media may beat $10K in ads for building brand equity 4) Why there’s no easy button for trust, credibility, or reputation This is for US founders, entrepreneurs, and B2B leaders. It’s also useful for marketers, agency owners, authors, podcasters, and consultants who want prospects to find them before the first call. Timestamps: 00:00 – Intro: meet the “godfather of online press releases” 00:34 – The $600 press release flop that led to PRWeb 05:39 – $10K: advertising vs. earned media? 07:28 – Can AI build trust? How news gets you into AI answers 11:10 – Your prospect Googles you: the 28-day signal 17:13 – How to send your first press release free Question for you: Would you rather put your next $10K into ads or earned media? Drop your answer below, and share your company or LinkedIn profile for feedback. #DonWilliams #ProvenEntrepreneur #entrepreneurship #founders #B2BMarketing #PressRelease #PR #PublicRelations #PRWeb #AISearch #ChatGPT #GEO #SEO #PersonalBrand #BrandAuthority #SmallBusiness #StartupTips #EarnedMedia #DigitalMarketing #NewsMarketing #ProvenEntrepreneur #BusinessPodcast ➡️Visit our websites to learn more: https://donwilliamsglobal.com/ and https://provenentrepreneurshow.com/