Lash Artists: How to Survive When the Economy Slows Down

The beauty industry is feeling the economic downturn, and lash books everywhere are getting gappy. In this episode, Shauna and Mike break down why discounting is the worst move you can make right now, and what to do instead. From the lipstick effect to loyalty programs, membership models (and how Drybar built a $300M business on recurring revenue), and the rebooking habits most lash artists skip, this episode is packed with practical, no fluff strategies to keep your books full without racing to the bottom on price. LivBay Lash sells the best lash supplies at value prices. With thousands of lash artists using their lash extension products, they have become an asset to any beginner lash tech or season lash salon owner. From their lash tweezers to premium lash glues to their cutting-edge curing agents that increase lash retention, LivBay Lash has products to take you to the next level. Started by Mike and Shauna Jones, LivBay Lash has gone from lashing out of their spare bedroom and into an 8-figure business. Offering lash training and certifications, lash products, and even white-labeled products for you to start your own lash line through OB Manufacturing. Thanks for checking us out!