F.U.N. – in the design process | Marta Veludo | Creative Direction & Design Wizard

How important is having fun and playing in the design process? Marta Veludo, Creative Direction & Design Wizard discusses how having fun enriches any creative project, and is a fundamental tool that aids discovery during the design process, at Awwwards Conference Amsterdam. "Playfulness can be used as a tool to navigate conflicts, a tool to tap into common emotions and create a sense of cohesion, it can allow us to express our joy and connect most deeply with others." 👉Subscribe: https://www.awwwards.com/subscribe/ 👉 Workshops & Courses for Designers & Developers at Awwwards Academy: https://www.awwwards.com/academy/ For the latest web design trends - follow us: Blog: http://awwwards.com Twitter:   / awwwards   Instagram:   / awwwards   Facebook:   / awwwards   LinkedIn:   / awww.  .