Peloton Was Worth $50 Billion. Now It’s Under $3 Billion.

In January 2021, Peloton was worth nearly $50 billion. Today, it is worth less than $3 billion. During the lockdowns, Peloton was the bike everyone wanted, with delivery waits of up to 10 weeks and its first billion-dollar quarter. Then, just as the world began to reopen, it announced a $400 million factory in Ohio, built for growth "for years and years to come." This is the story of the decision behind that factory, what happened when demand changed, and where Peloton stands today. SOURCES Peloton press releases and financial results (Dec 2020, May 2021, Feb 2022, Aug 2026); U.S. Consumer Product Safety Commission; CNBC; CNN; BBC; Reuters; Variety; The Guardian; WTOL / Wood County property records. Sinking Fund is independent and not affiliated with Peloton or any company featured. Based on public sources, accurate as of publication; for educational purposes only, not financial or legal advice. Peloton has not filed for bankruptcy. Subscribe for more collapses like this. #peloton #corporatecollapse #businessdocumentary #fitness