The Billion-Dollar Deal Selena Gomez Walked Away From

In 2024, Selena Gomez's Rare Beauty hired Goldman Sachs and Raymond James to explore a sale at a $2 billion target. No buyer met the price, and Gomez walked away. This is the real, sourced story of how a brand the beauty industry expected to flop became valuable enough that Bloomberg and Forbes now publicly disagree, by hundreds of millions of dollars, on what Gomez is actually worth. 0:00 The Brand Nobody Took Seriously 1:49 The Graveyard of Celebrity Beauty Lines 3:07 The Bet That Wasn't About Makeup 4:26 The Two Billion Dollar Number Nobody Would Pay 5:44 Two Billionaire Lists, One Company, No Agreement 7:03 What the Disagreement Actually Reveals 8:13 Outro For more real, sourced stories about the decisions behind the fortunes you've heard about, subscribe to MoneyNexo. This video is independent business commentary and analysis based on public reporting. It is not authorized, sponsored, or endorsed by Selena Gomez, Rare Beauty, or any related company, and is not financial advice. Music: "Northern Glade" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 http://creativecommons.org/licenses/b...