Likes to Leads Hilary Kilgore edited, alarm removed

Knoxville real estate agents: my full Likes to Leads class on social media for real estate agents, recorded at the Keller Williams office in Knoxville. Y'all, I left a near-six-figure job to sell real estate, and I've paid for leads my whole career. Paying for leads is expensive. Social media gets you leads you don't have to pay for, and it keeps you top of mind with the people who already know you. I've shared a listing five days a week for six and a half years, so when I say consistency wins, I mean it. We cover what to post (hint: not just real estate), telling your clients' stories, why authenticity matters, branding yourself, staying consistent, why you gotta do video, and setting up your Instagram and Facebook profiles so people can find you and reach you. Take what you need and leave what you don't. This is what works for me. And yes, a fire alarm went off in the middle. Nobody was on fire, so we kept going! I'm sorry about the alarm, but we seem to have scrubbed it out. CHAPTERS 0:00 Welcome + introductions 7:09 Why social media matters 15:23 What to post: content that connects 21:44 Tell their story 26:48 Why authenticity matters 31:18 Branding yourself 41:30 Tips for staying consistent 49:48 You gotta video! 53:33 Video examples 57:31 Optimizing your Instagram + Facebook profile 1:07:21 Getting inspired to post regularly 1:10:25 Takeaways 1:13:34 Q&A 📲 Call/Text: 865-803-6201 ✉️ hello@hilarykilgore.com 🌐 https://hilarykilgore.com 📸 Instagram: @hilarykilgoresellsknoxville 💻 Want a website that works as hard as you do? My husband Stacey builds them for agents: https://staceykilgore.com #KnoxvilleRealEstate #RealEstateMarketing #RealtorTips Hilary Kilgore, REALTOR® · License #355197 · Keller Williams Signature — each office independently owned and operated · 4823 Old Kingston Pike, Suite 320, Knoxville, TN 37919 · Office: 865-588-9300 · Licensed in Tennessee. Equal Housing Opportunity.