S3E6 - Analytics Engineering: Internal Risk vs. External Rigor

Analytics Engineering: Internal Risk vs. External Rigor | Ft. Jack Doherty (Fresha) The stakes are higher than ever for Analytics Engineers. When your data becomes a core, customer-facing product, the game changes. Jack Doherty (Head of AE, Fresha) discusses the massive difference between internal and external analytics: Risk vs. Rigor: Why internal projects can move fast (risk), but product-facing data demands DevOps-level rigor, testing, and governance. Real-Time Data: The technical shift from scheduled batches to CDC for meeting customer demands for speed and consistency. The Missing Link: Why the Semantic Layer is the future of AE, crucial for codifying business logic and powering accurate AI/Chat interfaces. A must-watch for any AE treating data as a product.