Manahil Nadeem ft. Ahmed Khan | Trade Marketing Manager | British American Tobacco

𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: 𝐀𝐈, 𝐆𝐞𝐧 𝐙 & 𝐍𝐞𝐰 𝐑𝐮𝐥𝐞𝐛𝐨𝐨𝐤 AI is reshaping the way organisations think, operate and compete, while Gen Z’s are redefining consumer expectations, workplace dynamics and the meaning of brand engagement. But what does this transformation actually look like from inside the corporate world? We had an insightful conversation on navigating an ecosystem where technology is advancing, consumers are evolving, and traditional business playbooks are being challenged. From AI's growing influence on sales, marketing and commercial execution to Gen Z's impact on the marketplace, we explored the realities of staying relevant, adapting to change and preparing the next generation of business leaders. We also unpacked an important question: In an AI-driven world, will technology become our biggest competitive advantage, or will human intelligence remain the real differentiator? Because the future won't simply belong to those who adopt technology, it will belong to those who know how to evolve with it. What do you think will shape the future of business: AI or Gen Z?