Why Does McDonald's Is Losing Customers — And It's Getting Worse

#mcdonalds #fastfood #mcdonaldscrisis McDonald's raised its average menu prices about 40%. Families noticed, low-income visits fell, and casual dining chains like Chili's turned a bundled meal into five straight years of growth. In this video we break down the math behind it, why most casual restaurants did NOT win, how a small diner can copy the playbook, and how you can use it as a customer, a worker, or an investor. mcdonald's,why mcdonald's got so expensive,fast food Chapters 00:00 The 40% price hike and the great walk-out 01:40 The squeeze: why customers walked away 03:40 The counterattack: a bundle that fought back 05:40 The scoreboard: what the numbers say 07:40 The catch: not every chain won 09:40 The math: Rosa's books 11:40 Rosa's playbook: how to win the fast-food crowd 13:40 Three ways to use this: customer and worker 15:40 The investor's lens and the closing window 18:00 The one lesson Sources are in the pinned comment. Educational content, not financial advice. Restaurant names are used for commentary; no logos or brand marks appear in the visuals.