The History of Coca-Cola — It Was Cocaine Wine Before It Was Soda

In 1886, a dying morphine addict stripped the alcohol out of his coca-leaf wine and accidentally invented the most famous drink on Earth. This is the complete history of Coca-Cola — the full documentary, from an Atlanta pharmacy to every fridge on the planet. The cocaine years. The twenty-three hundred dollar sale. The one-dollar contract. The Santa Claus an ad campaign fixed in red. The seventy-nine days America went to war over a soda — and the vault that guards a secret that stopped mattering decades ago. Who invented Coca-Cola? Was there really cocaine in it? Why did a glass cost a nickel for over seventy years? Why did New Coke fail so badly it became a business school legend? This is food history, drink history and weird history in one glass. This video is part of History of Drinks — the documentary series where every drink gets its biography: Coca-Cola, coffee, milk, Gatorade, orange juice, tea, gin, champagne, Fanta, beer, Kool-Aid, cider, Dr Pepper, moonshine, hot chocolate, sake, mead, bottled water, lemonade, vodka. TIMESTAMPS: 00:00 The Pharmacist Who Had Weeks 01:14 The Wine the Pope Blessed 02:21 Thirty Days to Save a Product 03:54 Nine Glasses a Day 04:52 Twenty-Three Hundred Dollars 06:00 The Coupon King 07:08 The Ingredient Nobody Mentions 08:15 Merchandise 7X 09:20 One Dollar 10:26 The Bottle You'd Know Blindfolded 11:29 The Nickel War 12:35 The Man in Red 13:59 Five Cents Anywhere on Earth 14:33 The Word After "OK" 16:23 The Taste Test Panic 17:23 Seventy-Nine Days 18:28 The Vault Pays Off 19:34 The Numbers 20:47 What's Actually In It Now 22:03 The Memory in the Glass 23:07 The Museum and the Grave 24:16 It's in Your Fridge Right Now New drink histories every week — subscribe so you don't miss the next pour. Would you have tried the original Coca-Cola — the one with the real coca leaf in it? Say it in the comments. #CocaCola #FoodHistory #HistoryDocumentary #HistoryOfCocaCola #DrinkHistory #WeirdHistory #NewCoke #SodaHistory #SoftDrinks #Pemberton