Starling Bank Is Losing: Their Revenue Problem Explained
Technically Money
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Starling Bank Is Losing: Their Revenue Problem Explained
33 852 просмотра · 1 мес. назад
Technically Money
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33 852 просмотра · 1 мес. назад
Starling has one of the best free current accounts in Britain, yet its losing the battle against Revolut and Monzo. While Starling's revenue is declining, Revolut's and Monzo's is increasing. So in this video we'll explore why Starling Bank – the first digital bank to reach profitability in the UK – seems to be falling behind it's competitors. We'll explore why they don't have a credit card, investments, and paid tiers, and also discuss the future outlook.
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Chapters:
00:00 Starling was beating Monzo
01:03 The account itself
02:23 Support, and why it's different
02:50 How Starling can afford a free account
04:14 What's missing, and the Marketplace problem
05:20 Why investments would cannibalise them
06:41 Falling rates and the revenue numbers
07:39 Where Monzo pulled ahead
10:03 Marketing spend
10:39 Customer numbers
12:26 Referrals and word of mouth
13:08 Where Starling spends instead
13:47 Engine by Starling explained
16:30 The credit card promised in 2019
17:12 Engine sells a credit card
18:17 The FCA problem
20:28 Getting declined
22:04 Where it went wrong
22:52 What happens next
25:45 Over to you
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