Step 4: Open the Doors (The 7-Day Sequence That Sells)

Step 4 of 6 in Project: Get More Clients: open the doors. This is the week the waitlist becomes buyers, and the trick is that you don't do the selling. The sequence does. This episode is the full run sheet for opening enrollment: the scholarship close, the winner announcement, the moment you flip the buy buttons, and the seven straight days of email that sell while you coach. Plus the launch psychology nobody warns you about: almost everyone buys at the open or at the deadline, and the quiet middle in between is normal. The coaches who know that don't panic, don't spam, and don't discount. And for everyone who sells someone before day one: the 3-day onboarding program that keeps a buyer engaged across the gap between purchase and kickoff. IN THIS EPISODE: 0:00 - Welcome: Week 4 of Project Get More Clients 0:58 - Recap of Steps 1-3 (and why a great launch takes 4 to 6 weeks) 3:17 - Do you actually need a funnel? (the Google Doc answer) 4:36 - The scholarship strategy: why an application beats a raffle 8:20 - This week's timeline: scholarship closes Sunday, winner Monday, doors open Tuesday 12:04 - Doors-open day: loud, clear, everywhere (flip the buttons, don't rebuild the page) 14:25 - The launch dip: why the quiet middle is normal 16:47 - The 7-day email sequence, day by day 20:17 - The sold-to-start gap: your 3-day onboarding program 22:16 - Prizes and winning criteria: reward the behavior, not the result 26:02 - Homework: what to build this week 29:34 - Next week: selling without being weird The core idea: deadlines make warm people decide, and a written-once sequence makes the selling automatic. Scholarship closes Sunday, winner announced Monday, doors open Tuesday, cart closes Thursday September 10, and the programs launch Friday September 11 — the whole cohort together. RESOURCES MENTIONED: • Project: Get More Clients, your workbook portal: https://getmoreclients.coachcatalyst.com • Growth Catalyst: the funnel, sequence emails, and automations pre-built, Coach Catalyst included. Sign up on the Get More Clients page: https://getmoreclients.coachcatalyst.com • Transform in 4, copy it straight into your Coach Catalyst account: https://app.coachcatalyst.com/program... • The project community (inside Growth Catalyst): https://portal.coachcatalyst.com/comm... • Our Facebook Group:   / habitcatalyst   ABOUT BUILD WITH THE CEO: A weekly live show for fitness and nutrition coaches who want to build real businesses, not just trade time for money. Tuesdays at noon CT. TRY COACH CATALYST: Programming, check-ins, client communication, retention, and Smart Coach AI, all in one platform built for coaches. Start your trial at https://coachcatalyst.com CONNECT WITH TREVOR: Instagram: @trevorwittwer Facebook Group:   / habitcatalyst   YouTube:    / @coachcatalysthq   Music licensed through Soundstripe. License codes: WH6S4DZYFEUEVLOX, 04YFE3YOBWZHIXBI #fitnesscoaching #businessgrowth #coachcatalyst #getmoreclients #onlinecoaching