Classifying & Pairing Typefaces with Indra Kupferschmid

🎙 This conversation in audio only + see font matrix here: https://pimpmytype.com/talk02 I am joined by the lovely author and typography professor Indra Kupferschmid to chat about type classification and combining typefaces. We cover why the old systems don’t work, and touch on a font matrix. It’s a brilliant way by Indra, that tells you how to describe typefaces differently, and helps in making better decision in pairing them. Besides that, Indra also shares: ➡️ how calligraphy taught her why letter forms change when using different writing tools. ➡️ that her student’s don’t feel that intimidated by combining fonts. ➡️ why popular typefaces like Roboto and Inter work so well and still might stick around for some years. 🤩 Pairing Typefaces like a Pro online course: https://pimpmytype.com/course 💌 Newsletter with weekly font recommendations https://pimpmytype.com/newsletter Talking points: 00:00 – Introduction 04:36 – Greeting to Indra Kupferschmid 05:36 – Avoid flipped apostrophes (should look like a 9) 08:01 – Consistent typography makes text easier to understand 11:44 – Categorizing typefaces 16:23 – About historic type classifications 20:07 – Why the old type classification models don’t work 22:31 – Filtering Fonts to make it easier to pick one 25:55 – Filtering based on features 27:54 – Terminology is the biggest problem, better describe what you see 28:59 – The Font Matrix 38:04 – Creating contrast 39:50 – Don’t use too light typefaces for body text 43:23 – Why are Roboto and Inter so popular for UI design? 48:25 – Why there are so little serif typefaces on screen? 53:59 – Are more typefaces now shown than images? 56:03 – Rapid Round of questions 58:32 – Goodbye 🔗 Links, quotables, and graphics to this episode: https://pimpmytype.com/talk02 #typography #pairingfonts