Desirable, Viable, Feasible and Repeatable. - David Bland

Product isn’t just about having bold ideas, it’s about building the confidence to act on them. In this keynote, you’ll learn from David J Bland on how leading product teams systematically test desirability, viability, and feasibility using a repeatable approach that reduces risk and accelerates decision making. "David J Bland is an author, speaker and advisor based in Northern California. He founded Precoil to help companies find new growth through experimentation using his EMT System - Extract Map Test. David is the lead author of Testing Business Ideas (Wiley), co-authored with Alexander Osterwalder of Strategyzer. The book has sold 100,000 copies and been translated into 20 different languages. He continues to push the ideas of product innovation forward by advising Fortune 500 companies and lecturing at universities such as Stanford, Harvard and Yale."