Richard Thaler and Cass Sunstein on "Nudge"

Richard Thaler and Cass Sunstein reminisce at their favorite Hyde Park lunch spot, Noodles, where they say they did some of their best work on the book. Noodles was so important to the creative process, it even made the acknowledgments. The two talk about what each brought to the project, the origin of the elephants on the book cover, their fear of forms, and their hopes for a new political consensus in the country. Read more: http://nudges.org/ ➡ Subscribe: http://bit.ly/UCHICAGOytSubscribe About #UChicago: Since its founding in 1890, the University of Chicago has been a destination for rigorous inquiry and field-defining research. This transformative academic experience empowers students and scholars to challenge conventional thinking in pursuit of original ideas. #UChicago on the Web: Home: http://bit.ly/UCHICAGO-homepage News: http://bit.ly/UCHICAGO-news Facebook: http://bit.ly/UCHICAGO-FB Twitter: http://bit.ly/UCHICAGO-TW Instagram: http://bit.ly/UCHICAGO-IG University of Chicago on YouTube:    / uchicago   *** ACCESSIBILITY: If you experience any technical difficulties with this video or would like to make an accessibility-related request, please email digicomm@uchicago.edu.