How an Amazon Seller Cut PPC TACoS in Half with Aakaar AI

Try Aakaar AI free: https://www.aakaarai.com/?utm_source=Youtu... This Amazon seller runs a home textile brand — pool towels and beach towels — and had been managing PPC himself since launching mid-pandemic. He started broad, ended up overbidding, and was manually trying to keep pace with other sellers' day-parting by logging in at 5pm to add budget before it ran out. In this call he walks through what changed after bringing in Aakaar AI: an agentic system that learns and adjusts bids and budgets on its own, instead of him trying to manually keep up in a highly competitive, seasonal category. His TACoS dropped from 23% down to 11.7% during peak season, cost per click fell 29%, and ROAS climbed 40% — freeing him up to focus on new inventory and growth instead of daily ad management. He also talks through how he now uses the Aakaar AI MCP integration directly inside Claude to pull reports and review listings, instead of exporting CSVs and building pivot tables by hand. This is what AI-driven PPC optimization actually looks like for a brand owner managing ads solo. 0:00 Background and the textile category 2:15 The problem with manual PPC and overbidding 4:40 Why he chose an agentic approach 7:10 Using the Aakaar AI MCP inside Claude 9:30 Results: TACoS, CPC, and ROAS 10:00 Advice for sellers evaluating AI platforms