Agency Principals Podcast | Ep09 | Modus joins Ardmore: Julian Vogel on finding the right partner

Modus, the London PR agency Julian Vogel founded 38 years ago, has joined Ardmore Group. Agency Futures originated the introduction between Modus and Ardmore Group and advised Modus throughout the transaction. Julian sits down with Jane Boardman and Doug Baxter of Agency Futures to talk through the deal: why he was ready to step back from the day to day, what he needed from his advisers, why Ardmore first looked like an unlikely fit and then felt right, and his advice for founders thinking about their own next chapter. CHAPTERS    • Modus joins Ardmore Group: Julian Vogel on...   Intro    • Modus joins Ardmore Group: Julian Vogel on...   Welcome    • Modus joins Ardmore Group: Julian Vogel on...   Now the deal is done    • Modus joins Ardmore Group: Julian Vogel on...   Why it was time for a change    • Modus joins Ardmore Group: Julian Vogel on...   What Julian needed from his advisers    • Modus joins Ardmore Group: Julian Vogel on...   Shared values, not just the numbers    • Modus joins Ardmore Group: Julian Vogel on...   Who Ardmore are    • Modus joins Ardmore Group: Julian Vogel on...   Meeting Ardmore and John Keane    • Modus joins Ardmore Group: Julian Vogel on...   Julian's new role    • Modus joins Ardmore Group: Julian Vogel on...   How clients reacted    • Modus joins Ardmore Group: Julian Vogel on...   Getting clear on what you want    • Modus joins Ardmore Group: Julian Vogel on...   Why specialism matters    • Modus joins Ardmore Group: Julian Vogel on...   Advice for agency owners    • Modus joins Ardmore Group: Julian Vogel on...   Keeping momentum through the deal    • Modus joins Ardmore Group: Julian Vogel on...   Empathetic M&A ABOUT AGENCY PRINCIPALS Conversations with the people building, buying and selling marketing services agencies. Hosted by Agency Futures. ABOUT AGENCY FUTURES We are a boutique global M&A advisory for marketing services agencies, working buy-side and sell-side from Barcelona, Los Angeles and Sydney. We help owners grow with intent and exit on the best possible terms. Is your business match fit? Take the exit readiness scorecard: https://www.youtube.com/redirect?even... More on how we work: https://www.youtube.com/redirect?even...