Are Meta Ads Still Working?

Your Facebook ads might be working, even when your ROAS says they aren't. In this episode, we discuss why turning off Facebook ads can cause total gym leads to drop across Google, website traffic, calls, and walk-ins. They break down omnipresence marketing, attribution problems, changing consumer behavior, and why gym owners may need to stop judging every marketing channel in isolation. The goal isn't perfect attribution, it's understanding whether your total marketing spend is growing your gym. 00:00 Welcome to the Gym Business Coach Podcast 00:45 Why Facebook Ads ROAS Looks Broken 03:02 What Happens When You Turn Facebook Ads Off 05:18 Omnipresence Marketing & Attribution 08:41 How Gym Lead Behavior Has Changed 10:25 Facebook Ad Campaign Objectives 11:45 Measuring Total Marketing ROI 13:16 Facebook Groups & Organic Reach 15:28 Why Consistency Across Channels Matters 16:40 Final Takeaways -------------------- Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments! To Register for the 4th model webinar visit: https://fourthmodel.com/ Free Gym Risk Report Quiz: https://gymriskreport.com/ Also, learn more about our coaching program for gym owners here: Check us out at http://pfmarketingsolutions.com/call