Digital Media Explained: How AI, Algorithms & Data Are Changing Media | Prof. Dr. Mike Friedrichsen

Who decides what you see online? Digital media has moved far beyond websites, social media and online content. Today, algorithms determine visibility, AI is transforming how content is created, data shapes how audiences are understood, and digital platforms compete for one of our most valuable resources: attention. In this short lecture, Prof. Dr. Mike Friedrichsen, Co-founder & CEO of the German University of Digital Science, explores some of the forces reshaping digital media and what they mean for businesses, creators, media professionals and society. In this lecture, you will learn about: • How digital media changed audiences from consumers into creators • Why platforms and algorithms are not neutral • How AI is transforming content creation • Why data alone cannot tell us what creates real value • Why trust, credibility and responsibility will become increasingly important in digital media The key question is no longer simply how we create digital content. It is how technology, strategy, creativity, data and human judgement come together to shape the information people see and trust. 🎓 Want to study these topics in greater depth? The new MBA Digital Media at the German University of Digital Science starts in October 2026. The one-year, fully online MBA explores artificial intelligence, digital media technologies, data, business models, media platforms, immersive technologies, strategy, and the ethical and social challenges of digital transformation. 📅 Application deadline: 20 September 2026 🌐 Study mode: 100% online 🎓 60 ECTS | One year | English Learn more about the MBA Digital Media: https://german-uds.de/study/mba-digit... If you found this lecture useful, subscribe to German UDS for more short lectures and expert insights into AI, digital transformation, cybersecurity, digital media and the technologies shaping our future. #DigitalMedia #ArtificialIntelligence #AI #Media #DigitalTransformation #GermanUDS