Less Volume, More Fit: How Claude Scores Her Ideal Customer | Michelle Jones-Walker | Lever Lens Ep2

📄 Read the full Lever Lens article: https://aipowerwomen.com/lever-lens/a... 🎬 Behind the scenes — I've been like a kid in a candy shop testing out a few new tools. To make this episode of the Lever Lens I recorded & added subtitles in Tella* https://refer.tella.com/michelle-jone... , edited & created the thumbnail in Chatcut app.chatcut.io, and created the title and tags in vidIQ* https://vidiq.com/aipowerwomen *Affiliate disclosure: Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. You'll never pay more, and I only share tools I actually use. ---------------------------------- More leads won't fix a broken ICP. I'm Michelle Jones-Walker, host of AI Power Women. In this Lever Lens, I'm breaking down my conversation with Angela Shori. Her story is fundamentally about the insight lever: before you increase activity, you have to diagnose whether you're solving the right problem. Angela's line that stuck with me: "it's almost always that their ideal customer profile is not dialed in enough." So instead of asking how do we generate more, she starts upstream — who has the problem now, who can we genuinely serve now, and where are we actually relevant now? You'll learn: Why volume amplifies a bad diagnosis — wrong-fit closes, harder customer success, weaker retention Total Relevant Market vs TAM — where to place the bet with limited money, people and time Angela's Claude CRM system = Notion as the CRM, Claude to surface meeting context and follow-ups Her Ideal Customer Profile (ICP) scorer in Claude — green fits, yellow needs another look, red not right fit Could help vs. should pursue — AI makes the judgment repeatable, it doesn't create the judgment My takeaway: diagnose before you amplify + inside look at the Conversation Prep Toolkit: https://aipowerwomen.com/episodes/ang... Every AI Power Women conversation leaves something practical behind. Watch the founder story, take the principle, ship something useful. New Lever Lens episodes monthly — insight, growth, revenue, capacity and delivery, with the founder at the centre. -------------------------------------- Chapters: 00:00 - Is Volume Really the Problem? 00:35 - The Lever Lens: The 5 Business Levers 01:17 - Upstream Diagnosis: Who Has the Problem Now? 02:36 - TAM vs Total Relevant Market 03:45 - Proximity Blind Spots & Looking at Evidence 04:45 - Angela's Workflow: Claude as Interface, Notion as CRM 05:28 - The ICP Scorer: Capability vs Commercial Decision 07:03 - "I Wanted an Admin, But I Got an Intern" 07:11 - Why AI Cannot Supply the Commercial Judgment 08:58 - Insight as the Primary Lever for Growth & Revenue 10:26 - Core Takeaway: Diagnose Before You Amplify 11:34 - The Conversation Prep Toolkit (4-Step Framework) 12:42 - Closing Reflection & Next Edition