Ep. 62- Adam Trenk: CEO Genuine Billy Cook Saddles

Adam Trenk, CEO of Genuine Billy Cook Saddles. When he acquired the company in 2019 after the founder passed, the brand had lost much of the reputation for quality that made it a household name for decades. His mission wasn't simply to operate a saddle company. It was to restore Billy Cook as the benchmark for craftsmanship in the western saddle market and to build products that people use and appreciate while they make the best memories of their lives. Billy Cook Saddles hit their first profitable year in 2023, and then a tornado completely destroyed their factory in Sulphur, Oklahoma in 2024. They rebuilt from the ground up, added an arena adjacent to the new factory, launched the Sulphur Stampede as a Western heritage festival to help revitalize the town economically, and secured the position as the Official Saddle of the National Finals Rodeo. This is a story of refusing to take no for an answer. Enjoy! Website: https://genuinebillycook.com/ Instagram:   / genuinebillycook   Facebook:   / genuinebillycook   YouTube:    / @genuinebillycook   Favorite Books: A Short History of Nearly Everything by Bill Bryson The Alchemist by Paulo Coelho White Fang by Jack London Call of the Wild by Jack London They Red Pony by John Steinbeck Get You Some Salt Electrolytes Drink Mix: ⁠⁠⁠⁠ https://saltelectrolytes.com⁠   SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wh... ⁠⁠