I Made $100,000,000 In Home Services, Here's What I Learned

Want Free Game on Growing a Home Service Business? Join My Free Skool: https://www.skool.com/home-service-le... I’ve spent about 10 years in home services, generated roughly 2 million leads, and helped drive more than $100 million in client revenue. In this video I break down the nine biggest lessons I learned along the way, from why more leads can make a broken business worse to the marketing flywheel I use to compound reviews, rankings, and demand. You’ll also see how I judge lead quality, CAC, lifetime value, attribution, and when it’s actually time to increase ad spend. Watch to the end for the simple phone test that exposes one of the most expensive problems I see in home service businesses. Follow me on X: http://x.com/ShaneDutka Follow me on LinkedIn:   / shane-dutka   If you liked this video, subscribe to my channel!