One Step Ahead: PepsiCo’s Mark Kirkham on Creativity, Agility & Experiences

How can marketers create the trust and flexibility teams need to move at speed? In this episode of One Step Ahead, Troy Ruhanen, Global CEO of Omnicom Advertising, sits down with Mark Kirkham, Chief Marketing Officer at PepsiCo, to talk about creativity, agility, experiences and what excites him about the future of marketing. “You need to be able to give your teams the flexibility, you need to have them have the confidence to lean in when they can. Trust is at the core... It allows creativity and more importantly, it allows agility.”  Mark shares his perspective on PepsiCo’s move further into experiences, and the opportunities he sees ahead. He also answers a very important question: what does he think is the most underrated PepsiCo beverage on the market right now? One Step Ahead is an Omnicom Advertising interview series exploring how some of the world’s leading marketers are staying ahead of change and shaping what comes next. Featuring: Mark Kirkham - Chief Marketing Officer, PepsiCo Troy Ruhanen - Global CEO, Omnicom Advertising