Why Running Became Popular

🚀 Thanks a lot to Shopify for sponsoring this video: https://www.shopify.com/athleticinterest Getting a bib for the NYC Marathon is officially harder than getting into Harvard. With rejection rates up to 97% and entry fees hitting hundreds of dollars, running has transformed from a cheap hobby into one of the most exclusive sectors in the sports world. In this video, we break down the insane business of running. How did a sport that requires nothing but a pair of shoes turn into a billion-dollar economy? 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Email list: https://athleticinterest.substack.com/ Instagram:   / athleticinterest   🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 #marathon #running #athleticinterest