HOW SHOULD A LAWYER “NOT” CHOOSE THEIR NICHE IN 2026?

Day 28/31 How should a lawyer choose their legal niche in 2026? More importantly, what mistakes should they avoid? Choosing a specialisation based on trends, prestige, personal interest or your current firm's workload can seem like a sensible career move. But expertise alone doesn't guarantee that you'll build a sustainable professional position. In this episode of Everyday with Sammanika, we explore why lawyers often choose niches from the inside out - and how thinking about the market can change the way you approach your career. We'll discuss: Why prestigious practice areas don't automatically translate into opportunities The difference between public attention and commercial demand Why enjoying a subject isn't enough to build a practice The risks of copying a successful senior lawyer's career path How to build expertise that remains valuable outside your current firm Why being busy doesn't necessarily mean you've found product-market fit How to identify a niche with repeat demand and room to grow The questions every lawyer should ask before committing to a specialisation The central question is simple: If your firm's brand, your current clients and your current title disappeared tomorrow, would the market still have a reason to choose you? A legal niche isn't just a label on your LinkedIn profile. It's a market position you build over time. Everyday with Sammanika. One episode. One idea. Every day. Subscribe for insights on legal careers, law firm strategy, professional positioning and the business of law.