BMW vs Mercedes: How Rivals Built Each Other

BMW vs Mercedes: How Rivals Built Each Other In 1959, BMW was in serious financial trouble, and Mercedes was close to taking it over. If that deal had gone through, the biggest rivalry in the car world would never have existed. This is the story behind BMW vs Mercedes: where each brand came from, how each one shaped its identity against the other, which popular beliefs about them are true or false, and the ad wars where they mocked each other for decades… then showed respect when it mattered. No winner here. Just two rivals who made each other better. Chapters 0:00 What if BMW never existed? 0:38 Roots 2:46 Identity 6:49 The Test 11:00 The Ad War BMW or Mercedes? Tell us why 👇 #BMW #Mercedes #BMWvsMercedes #CarHistory #Versuz