The LinkedIn Company Page Edition

Why do you need a LinkedIn Company Page? Purpose of the episode: The benefits of having a LinkedIn Company Page and how you should use it. In this episode of Who Viewed My Profile?, Adam and Chris explore the evolving role of LinkedIn Company Pages, why every business should have one, and how Premium Company Pages can strengthen trust, visibility, employer branding, and client acquisition. They also discuss follower growth, newsletters, content strategy, and the common mistakes businesses make when managing their company presence on LinkedIn. Chapters: 00:00 Introduction: Why Company Pages Matter 00:35 Why Every Business Needs a LinkedIn Company Page 01:42 The 1,000 Follower Milestone Explained 02:55 How to Grow Company Page Followers Faster 04:08 Company Page Content vs Personal Profile Content 05:09 Company Page Verification and Trust Signals 06:22 Employer Branding and Recruitment Benefits 07:33 What to Post on Your Company Page 08:43 Company Newsletters and Brand Building 09:19 Company Pages for Products, Brands and Podcasts 10:58 One Global Page or Multiple Local Pages? 13:10 Should Employees Be Visible on Your Company Page? 15:00 Company Pages and Google Search Visibility 16:00 When a Company Page Makes More Sense Than a Personal Brand 17:24 Admin Access, Security and Common Mistakes 19:35 Season One Wrap-Up and What’s Next Talking points: • Why you need to create your own LinkedIn Company Page • Why you need the Premium Company Page Service • The benefits of sharing content on your Company Page • The benefits of having followers on your company page • Employer branding and client acquisition can also happen on your LinkedIn company page • It’s a red flag if you do not have a LinkedIn company page Takeaway: Your LinkedIn Company Page is part of your LinkedIn marketing strategy for you and your business. Listen and watch the latest episode: Subscribe on Spotify, Apple Podcasts and YouTube or sign up on www.WhoViewedMyProfilePodcast.com