Every Major Italian Coffee Brand Ranked (Brutal Honesty)

Lavazza, Illy, Segafredo, Kimbo… which Italian coffee is actually worth buying for your moka pot? Italy’s consumer organization Altroconsumo ran a 2026 blind test of 15 ground coffees. Sixty consumers tasted them without knowing the brands. The results are below, and some of the biggest names in Italian coffee came out badly. RESULTS (score out of 100, Altroconsumo 2026) Kimbo Espresso Napoletano: 74 Caffè Vergnano Granaroma Miscela Classica: 73 (tie) Illy Tostato Classico, Carrefour Classico Miscela Tradizionale, Coop Caffè Classico: 72 Bialetti Perfetto Moka Classico: 71 (tie) Gimoka Aroma Classico, Conad Qualità Classica: 70 (tie) Esselunga Classico, Splendid Classico: 67 Don Jerez Arabica 100% Qualità Oro (Eurospin): 65 (tie) Lavazza Qualità Rossa, Lavazza Crema e Gusto: 64 Pellini N. 42 Tradizionale: 61 Segafredo Crema Ricca: 55 PRICE PER KILO (Altroconsumo averages) Esselunga about €10.92 | Gimoka about €11.16 | Segafredo about €18.49 | Vergnano about €20.13 | Kimbo about €20.49 | Illy about €28.81 CHAPTERS 0:00 Why your coffee brand might be costing you 1:03 15th: Segafredo (and how the test works) 3:21 14th: Pellini 4:44 12th and 13th: Lavazza 6:36 11th: Don Jerez (Eurospin) 8:25 9th and 10th: Splendid and Esselunga 9:28 The price-per-kilo math 12:37 7th and 8th: Gimoka and Conad 14:33 6th: Bialetti 17:23 3rd to 5th: Illy, Carrefour and Coop 19:49 2nd: Vergnano 21:29 1st: Kimbo 23:51 How to choose your coffee This video is independent commentary on a published consumer test. The scores are Altroconsumo’s, not mine. Blends change, and one test is not a permanent verdict. Source: https://www.altroconsumo.it/alimentaz... [YOUR PRODUCT: one line and link] Next video: the same blind-test method on extra virgin olive oil. Subscribe so you don’t miss it. #ItalianCoffee #CoffeeRanking #MokaPot #Lavazza #Kimbo #Illy #CoffeeTasteTest #BestCoffee