Contractors: Your Marketing Agency Could Get You Sued

Hiring a marketing agency doesn’t automatically remove your business’s responsibility for what that agency does. If an agency sends unsolicited marketing texts or makes automated calls using a purchased list, your contracting business could be exposed to complaints or legal claims. Publicly available contact information does not necessarily mean someone consented to receive marketing messages. Your website can create another area of exposure. Contractors and home-service companies should consider whether their websites are accessible to people using screen readers or other accessibility tools. In this video, I cover: • Why contractors should question where marketing lists come from • Cold texting, the Do Not Call Registry and TCPA-related concerns • Why your agency’s actions can still create problems for your business • Website accessibility and ADA-related claims • Steps that can help demonstrate a good-faith effort toward accessibility • Why compliant marketing also creates a better customer experience Get your free marketing audit: 👉 https://landing.realquickdesign.com/ Need help identifying or correcting problems? Schedule a call with Real Quick Design & Consulting: 👉 https://realquickdesign.com/ We help contractors and established service businesses improve their websites, lead follow-up and marketing systems without sacrificing the human side of business. This video provides general educational information and is not legal advice. Consult a qualified attorney about your business’s specific compliance obligations. #ContractorMarketing #MarketingCompliance #ServiceBusiness