S1.E9.2 Inside the Business of Commercial Photography - f/22 Photographer Interview

In Part 2 of our interview, Martine Severin pulls back the curtain on the business and strategy of commercial photography. From test shoots and building a team to networking, portfolio reviews, and landing clients, she shares candid insights from 13 years in the industry. 📌 In Part 2, you’ll learn: • Why commercial photography is a “tightly choreographed dance” • How to show production value and prove you can lead a team • The long game of relationships, outreach, and portfolio reviews • Why being a decent human is as important as your photography Whether you’re ready to move beyond weddings, or you want to understand how to thrive in commercial photography, this conversation is packed with wisdom. 00:29 – Building a portfolio through styled shoots 02:19 – Working with modeling agencies & creating lookbooks 04:52 – Showing production value & working with a team 06:20 – Outreach & marketing (24 emails a week) 08:25 – Portfolio reviews & the importance of feedback 10:13 – Building relationships that lead to work 11:02 – The long game: 13 years of growth 11:20 – Advice for aspiring commercial photographers 12:20 – Finding your voice & keeping at it 13:28 – Networking (or just meeting people) 14:20 – Be a decent human — why character matters 15:08 – Closing thoughts & where to find Martine’s work