Episode #8: Laura Peill from Tired Mum's Coffee

In this episode we are excited to feature Laura Peill, the founder of Tired Mum's Coffee. Laura shares her unique journey from being a new mum in need of caffeine to creating a coffee brand that truly understands the needs of parents. She discusses how her love for coffee evolved from a simple pick-me-up to a cherished daily ritual, leading to the conception of her brand. Listeners will learn about the playful names of Tired Mum's Coffee blends, including the 'Party All Night Blend' and 'Nobody's Listening to Me Blend', which resonate with the everyday experiences of tired parents. Laura explains the importance of packaging and branding in retail, sharing how feedback from stockists guided her to improve her product presentation for better shelf appeal. Throughout the episode, Laura discusses the challenges and successes of transitioning from direct-to-consumer sales at local markets to securing retail listings. She provides valuable insights on the importance of building relationships with retailers, the significance of follow-ups, and how to adapt to feedback from both consumers and stockists. Tune in for an inspiring conversation filled with practical advice for aspiring food entrepreneurs, particularly those looking to navigate the complexities of the retail landscape. (00:00) Introduction (01:00) The Birth of Tired Mum's Coffee (10:00) Product Range Overview and Fun Blend Names (20:00) Transitioning from Direct Sales to Retail (30:00) The Importance of Packaging and Branding (40:00) Building Relationships with Retailers (50:00) Future Plans and Aspirations for Tired Mum's Coffee Connect with Leisa here:   / findmetheleads     / leisapickles   Laura can be found here:   / laura-peill-84338658   Follow Tired Mum's Coffee here: https://www.tiredmumcoffee.com/   / tiredmumscoffee   ********************************** Enjoyed this episode? Why not buy Leisa a coffee and help support the Market to Shelf Mastery podcast.