Ashish Lath “I never pay for shopping, hotels, or food” HOW 😱 | SaveSage | Startup Pedia Podcast

In this episode of the Startup Pedia Podcast, our guest is someone who went viral for knowing literally everything there is to credit cards, rewards, and loyalty points. His exchange with boAt’s Aman Gupta on Shark Tank India flooded the Internet, with many realizing what true in-depth knowledge really means. This is Ashish Lath, the founder of SaveSage - a fintech platform that claims to help users maximize their credit card rewards, travel benefits, and cashback offers. How? Through robust AI-driven insights. In this episode, Lath described how and why Indians still think credit cards are just another form of debt, and why he disagrees with that line of reasoning. For him, the stance is clear: credit cards are a double-edged sword. Ashish Lath also explained how the way most Indians choose a credit card is inherently broken, and what can be done about it. Honestly, you will come out a smarter, more informed individual after watching this podcast. ⏱️ Timestamps 00:00 Teaser & Episode Highlights 01:39 Introduction 02:55 Who is Ashish Lath? Founder of Save Sage 03:54 Biggest Misunderstandings About Credit Cards in India 04:54 What to Know Before Using a Credit Card 09:44 Best Credit Cards for ₹1 Lakh Monthly Income (₹40–50K Spending) 15:37 Types of Credit Cards & Their Benefits Explained 17:27 Credit Card Penetration in India 20:12 Credit Card Usage: India vs USA 22:43 Ashish Lath’s Personal Credit Card Journey Before Save Sage 24:51 Working With Kunal Bahl: Lessons Learned 26:42 What Save Sage Does That You Can’t Do in 20 Minutes of Research 34:14 Ashish Lath on Viral Claim: Buying a ₹25 Lakh Car for Half the Price 38:38 Shark Tank India Experience 43:46 Why Save Sage Got 1-Star Ratings on Play Store After the Episode 47:41 User Story: ₹35 Lakh Luxury Stay Booked Using Credit Card Reward Points 48:48 Why Aman Gupta Didn’t Invest in Save Sage 51:03 Save Sage vs CRED: Key Differences 57:59 Data Breaches in the Finance Industry 01:01:52 Are Indians Using Credit Cards the Right Way? 01:06:32 Save Sage’s Future Plans 01:10:42 Ashish Lath’s Advice for Credit Card Users About the Host: Jameel Akhter is the Co-founder of Startup Pedia, a digital media platform for startups and businesses. He holds an MBA from IIT Roorkee and has worked in strategic and program management roles with Tata AIA Life Insurance. At Startup Pedia, he works closely with founders and brands to bring meaningful startup conversations to the audience. To Know More, Follow Jameel Akhter On ⤵︎ LinkedIn: / jameelakhter Instagram: / iamjameelakhter To Know More, Follow Jameel Akhter On ⤵︎ LinkedIn: / jameelakhter Instagram: / iamjameelakhter Follow Startup Pedia On ⤵︎, Instagram: / startup.pedia Facebook: / startup.pedia7 Linkedin: / startup-pedia Twitter: https://x.com/startup__pedia YouTube: / @startuppediaofficial We would love to feature your brand in our podcast. If you want to sponsor our podcast, please drop us an email podcast@startuppedia.in ⚠️ Disclaimer This episode is intended solely for educational and informational purposes. The views and opinions expressed by the guest are their own and do not necessarily reflect the views of Startup Pedia or its team. We do not intend to defame, harm, or disrespect any person, brand, product, company, country, or profession mentioned in this podcast. Our goal is to share information and perspectives to help the audience make informed decisions. All media, logos, and trademarks used belong to their respective owners. LICENSE CERTIFICATE: Envato Elements Item ================================================= This license certificate documents a license to use the item listed below on a non-exclusive, commercial, worldwide and revocable basis as part of one specific project to create an End Product. Item Title: Item URL: Item ID: SUK2X6E Author Username: Licensee: License Name: Envato License Date: Epic Inspiring https://elements.envato.com/epic-insp... Feetmusic Salaried Club February 27th, 2026 Item License Code: TVUWF4NMD2 The license you hold for this item is only valid if you complete your End Product while your subscription is active. Then the license continues for the life of the End Product (even if your subscription ends). This license is subject to the Envato Elements User Terms (https://help.elements.envato.com/hc/e...) and License (https://elements.envato.com/license-t..., which form part of this certificate. If there's any inconsistency, those terms prevail. For any queries related to this document or license please contact Envato Support via https://help.elements.envato.com/hc/e... Envato Elements Pty Ltd (ABN 87 613 824 258) PO Box 16122, Collins St West, VIC 8007, Australia ==== THIS IS NOT A TAX RECEIPT OR INVOICE ==