10 Customers You’re Probably Ignoring in Your Business

Are you so focused on finding new customers that you’re overlooking the people already connected to your business? In this episode of 🎙️ The Other 99% Podcast, Lisa and Susan share 10 types of customers many business owners unintentionally ignore, including one-time buyers, former regulars, seasonal shoppers, quiet supporters and customers who haven’t heard from you in a while. They also explore how thoughtful follow-up, better customer care and simple systems can help you build stronger relationships without making every conversation feel like a sales pitch. IN THIS EPISODE: ☕ Why one-time customers often stay one-time customers ☕ How to reconnect with former regulars ☕ Helping customers reorder consumable products ☕ Recognizing customers who engage but rarely buy ☕ Supporting seasonal and product-specific shoppers ☕ Why referrals deserve special attention ☕ How to respond when a customer has a problem ☕ Reconnecting without immediately trying to make a sale ☕ Treating customers like people, not transactions CHAPTERS: 00:00 Why some customers may not be buying 00:22 Welcome to The Other 99% Podcast 00:40 Are you always chasing the next customer? 03:17 The one-time customer 05:41 The former regular customer 09:06 The consumable-product customer 12:22 The customer whose purchase you can build on 14:43 The customer who engages but rarely buys 18:41 The seasonal customer 21:26 The customer who loves one specific product 25:22 The customer who refers others 27:39 The customer who experienced a problem 30:20 The customer you haven’t contacted lately 35:06 Customer relationship or transaction? 36:02 The complete list and customer-care challenge CONNECT WITH LISA AND SUSAN: Meet Lisa: https://lisaduck.com/its-me-lisa/ Meet Susan: https://susanlarimer.com/its-me-susan/ If this episode made you think of someone you haven’t contacted in a while, send them a genuine message today. No sales flyer, no promotion, just a real conversation. Subscribe to The Other 99% Podcast for honest conversations, practical ideas and real-life support for building a business you genuinely enjoy. 🎵 Music Credit Song: French Morning Music by: CreatorMix.com ⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution. #SmallBusiness #CustomerCare #CustomerRetention