EP 156: Don't Launch That Product Yet

Should your brand launch a new product—or double down on what already works? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump use Vuori's surprising move into premium denim as a case study to explore one of the biggest decisions every founder faces: product expansion. They break down when expanding your product line creates more revenue, when it weakens your brand, how to think about increasing customer wallet share versus reaching new audiences, and why market research should guide major product decisions instead of assumptions. If you're planning your next launch, this episode is full of practical advice you can apply immediately. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! 00:00 — Black Friday Planning Starts Now 05:00 — Maximizing Holiday Profitability 08:00 — Vuori Launches Jeans 16:00 — Should Brands Expand? 22:00 — Share of Wallet vs. TAM 29:00 — The Right Way to Launch