Influencer Marketing and Consumer Culture: JUST WHY

In today's video we are taking a look at how social media influencers used in marketing, paired with apps like tiktok and instagram contribute to the rise of consumer culture. Why are people so attracted to brand and products that aren't any good? Analysing two companies - Bloom Nutrition and Sugarbear Hair, we will try to answer that question. - art by kiershi - https://linktr.ee/kixrshi my business email - kiysu.yt@gmail.com - #tiktok #consumerbehaviour #aesthetic