What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest

Concordia University Irvine Business Breakfast Series "What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest" Speaker: Denise Lee Yohn Business leader and Author of What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest Tuesday, January 28th, 2014 Concordia University Irvine is a USNews Top Tier Regional University that prepares students for their vocations—their calling in life. CUI offers undergraduate, graduate, doctoral, and adult degree programs in a beautiful Southern California location, with online and regional cohort options.