$500M of Brand Building Advice in 65 Minutes w/ Greg Lavecchia

In this episode of Sweat Equity, Alex and Brian sit down with Greg LaVecchia, the co-founder of Bloom which is the fastest growing wellness brand in the US. In this episode, he dives into how to win in a saturated market, the difference between selling a product and building a brand, how to build a cult-like brand, how to get early traction, how to hire and build a killer internal team. He also just started his Youtube channel ‪@GregLaVecchia‬ and you should 100% follow to see everything he's doing to continue to take over the wellness world. Chapters: 0:00 - Intro 01:07 - Building a Brand vs. Just Selling a Product 08:15 - The Origin Story: Fitness Guides & Early Community 14:30 - Why Greens? Launching into a Saturated Market 22:10 - The "Micro-Influencer" Strategy Explained 31:45 - How Bloom Went Viral on TikTok 40:20 - Scaling Operations & Inventory Management 48:50 - The Move to Retail: Winning at Target & Walmart 56:30 - Hiring & Culture: Building a Team for Scale 01:00:15 - Personal Wealth: Luxury Goods, Watches & Investing 📱Follow Us On Social: -------------------- Instagram Alex   / alexgarcia_atx   Brian:   / brian_blum   Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. --------------------