You Get What You Focus On: Turning Setbacks Into Business Growth | Terri Maxwell

What if the experiences that challenged you most could become some of your greatest assets in business? Shift/Co CEO Terri Maxwell joins Soulful Prosperity Talks podcast for a deeply personal conversation about adversity, entrepreneurship, focus, and what it really takes to build a business that is both purposeful and prosperous. Terri shares the childhood lesson from her grandfather that has guided her throughout her life: “You get what you focus on.” After growing up in incredibly difficult circumstances, Terri went on to build a successful corporate career, help take a company public on NASDAQ, launch and grow her own consulting firm, and eventually shift her focus toward investing in and supporting businesses designed to make a meaningful difference. But some of her most valuable lessons didn’t come from her successes. They came from what didn’t work. That’s why one of Terri’s core philosophies as an entrepreneur is: Don’t just learn from your mistakes. Earn from them. In this conversation, Terri shares how founders can use challenges, failures, and obstacles as information — then turn those lessons into better decisions, stronger businesses, and greater impact. You’ll hear about: • The powerful lesson that taught Terri to focus on the goal instead of the obstacle • How adversity shaped her approach to entrepreneurship and leadership • Why successful founders learn to “earn from their mistakes” • The relationship between purpose, prosperity, and sustainable business growth • Why Terri shifted away from growing businesses that “didn’t matter” to supporting purposeful companies • How Shift/Co helps conscious entrepreneurs identify what’s missing in their businesses and focus on what matters next For Terri, purpose and profit were never meant to compete. A profitable business gives a meaningful mission the resources to grow and gives conscious entrepreneurs the opportunity to create even greater impact. When your business grows, your impact can grow with it. Learn more about Shift/Co and discover how we help conscious entrepreneurs grow profitable, purpose-driven businesses: www.shiftco.org Connect with Terri Maxwell: linkedin.com/in/terrifmaxwell 🎧 Originally recorded for Soulful Prosperity Talks.