20 Tonnes Of Mithai During Diwali! The Business Behind MM Mithaiwala | PINKVILLA

Don’t miss the buzz! 🔥 Download the Pinkvilla Buzz app now: https://pinkvillabuzz.sng.link/Eda9o/... What does it take to build a 50-year-old food legacy in Mumbai? From freshly made sweets and iconic vada pavs to pure ghee chole bhature, MM Mithaiwala has become a landmark for generations of customers in Malad. Started by the late Manmohan Gupta in the late 1960s, MM Mithaiwala began its journey with a focus on sugar trading before expanding into snacks and sweets. Today, the family-run business offers more than 500 varieties of sweets, dry fruits, savouries and snacks, serving customers across generations. In this episode of Pinkvilla Biz, we take you inside its iconic Malad store to explore the kitchens, live food counters and the business operations behind this legacy brand. We also discover how the next generation of the family is managing production, procurement, operations and expansion while keeping the original customer-first philosophy alive. Inside the episode: The 50-year journey of MM Mithaiwala, started by Manmohan Gupta How the brand built its reputation for vada pav, samosas and pure ghee chole bhature A behind-the-scenes look at freshly prepared kaju katli, boondi laddoos and other sweets Why the brand offers more than 500 varieties across its stores The story behind its iconic lassi and the traditional bell-ringing ritual How the business manages a team of 300–350 employees Its Guinness World Records achievement for serving 11,000 vada pavs in four hours How MM Mithaiwala caters to corporate clients, five-star hotels, flight kitchens and weddings The scale of its Diwali business, including over 20 tonnes of retail mithai sales How the business generates approximately ₹20–22 crore in sales during its January-to-December season, as stated in the interview With a legacy built on affordability, freshness and customer loyalty, MM Mithaiwala continues to serve Mumbai's diverse food lovers while preserving the flavours that generations have grown up with. Watch the full episode to discover the business behind one of Mumbai's most recognisable mithai and snack destinations. Subscribe to Pinkvilla Biz for more stories behind India's iconic food brands, entrepreneurs and businesses. #PinkvillaBiz #MMMithaiwala #MM मिठाईवाला #MumbaiFood #Malad #MaladFood #MumbaiFoodie #MumbaiEats #MumbaiStreetFood #Mithai #IndianSweets #IndianMithai #DiwaliSweets #KajuKatli #BoondiLadoo #VadaPav #CholeBhature #PureGhee #IndianSnacks #FoodBusiness #RestaurantBusiness #FamilyBusiness #IndianBusiness #FoodEntrepreneur #BusinessStory #FoodLegacy #MumbaiRestaurants #DiwaliBusiness