Storytelling that Sells and Serves — with Natalie Yancy | Giant Stories

In this episode of Giant Stories, host John Kiker welcomes Natalie Yancy, Chief Revenue Officer of The Dallas Morning News, for a powerful conversation about what it means to tell great stories — in print, online, and in the heart of a dynamic city like Dallas. Natalie’s unique background and perspective bridges business needs and community values, and in this episode, she shares how those two forces come together to drive meaningful storytelling with measurable impact. From the enduring value of print to the rising role of AI in marketing, Natalie unpacks the tools, tactics, and truths behind modern media — and why authenticity, relevance, and community connection will always matter most. Episode highlights include: How tangible storytelling sparks action and why many brands refuse to leave print behind Understanding the difference between branded content, sponsored stories, and newsroom content Why brand narratives are more than a sales pitch — they’re a path to trust How AI is transforming prospecting, personalization, and sales development The impact of cause marketing with lessons from brands like Coca-Cola, Baylor Scott & White, and Toyota “People have unique stories to tell—and that’s what differentiates a brand.”– Natalie Yancy “Storytelling is no longer about a box on a page. It’s about telling the 'why' behind the business.” – Natalie Yancy “Technology isn’t here to replace us. It’s here to help us connect faster, smarter, and with more purpose.” – Natalie Yancy #GiantStoriesPodcast #MediumGiant #TheDallasMorningNews _________ About Natalie Yancy As the Chief Revenue Officer of The Dallas Morning News, Natalie partners with Medium Giant President, John Kiker, to drive revenue growth across both The Dallas Morning News and Medium Giant. She also oversees advertising operations and strategic content, ensuring monetization beyond traditional ads to encompass other content brands. Her career roles have included leading business development at the American City Business Journals, as well as at Newspapers First, representing publishers and digital properties nationwide to drive revenue across their respective portfolios. Natalie is a performance-driven leader, with a proven record of driving diversified revenue growth. As a high integrity leader, she brings a collaborative challenger approach to not only ensure our strategic priorities are met, but to also provide best-in-class results for clients. Connect with Natalie Yancy Website: dallasnews.com LinkedIn:  / natalie-yancy   _________ Connect with John Kiker LinkedIn:   / johnkiker   _________ Giant Stories is a production of Medium Giant and our parent company, the Dallas News Corporation. Interested in learning more about how your brand’s story can be better told and sold? Visit https://MediumGiant.co or send an email to hello@mediumgiant.co Follow Medium Giant Instagram:   / mediumgiant_   LinkedIn:   / mediumgiant