Entrepreneurial Purpose: Doing Well by Doing Good

The passion to start and succeed in business is tempered by challenges to find financing, maintain a market presence, train and keep workers, and sustain profitability amidst an ever-changing business landscape. But that energy and passion to build a business can be nurtured when the business has a purpose, to benefit the greater good. B-corps, non-profits, and co-ops are three business models paying attention to more than the bottom line. Today's leaders share a common purpose to do well by doing good. Brennan Morrow is the founder of Brightwrx, a holiday lights service and distribution company based in Madras, Oregon. Lyle Estill is the ringmaster of The Plant and the Fair Game beverage company in Pittsboro, North Carolina. Both have gone through several cycles of business success and failure. Always with passion and purpose.