152. Is Your Coffee Shop Ready for Fall?

Summary:Fall is coming, and if you are just starting to plan your seasonal drinks, promotions, events, and merchandise, you might already be behind. Ben and Drew break down how coffee shops can prepare for the fall and holiday seasons with a simple marketing calendar. From pumpkin spice and peppermint drinks to parking lot parties, community events, gift cards, and limited-run merchandise, they share practical ideas to keep customers coming through the door and set your shop up for the slower months ahead. Start building your fall and holiday plan before the season gets busy. Check out the Coffee Experts Academy (https://www.coffeeexpertsacademy.com/) and get ahead of the game. Minute-by-Minute: 00:10 Welcome to the Pumpkin Spice Edition 02:04 Planning for Fall and Winter Promotions 05:29 Engaging the Community with Events 09:12 Seasonal Drinks and Merchandise Strategies 12:55 Maximizing Sales During the Holidays