Greenfield Implementations in Bio-Tech - Charles Van Fleet, Standard BioTools (#47)

What does it take to successfully consolidate two Salesforce orgs after a merger? In this episode, Charles Van Fleet, Senior Director of Enterprise Applications at Standard BioTools, shares how his team approached a complex Salesforce greenfield implementation following the merger of SomaLogic and Standard BioTools. He explains how they evaluated Salesforce against Microsoft Dynamics 365, HubSpot, and Oracle, standardized business processes, consolidated two CRM environments, and built a scalable Salesforce operating model. About Our Guest Charles is a Senior Director of Enterprise Applications & Business Systems with 25+ years translating business strategy into enterprise application portfolios that scale. He has a track record of building and governing CRM (Salesforce, Microsoft Dynamics), ERP (Microsoft Dynamics, NetSuite, SAP), data platforms and integrations across Healthcare/Life Sciences, Home Services, and Insurance. Rationalized legacy ecosystems, integrated M&A, and enabled business units to grow without proportional technology spend. Known for connecting board-level mandates (AI, digital transformation, regulatory compliance) to governed, production-ready delivery. Experienced managing $10M+ budgets, leading global teams, and presenting application strategy at executive and board levels. Talking with the people who own the largest and most complex CRM systems. Learn more: https://www.crmsuccess.show/ Your Host on LinkedIn: Maz:   / davidmasri   Khero:   / kherothetxrecruiter