Culture That Scales: How a Growing Distributor Is Developing Its Workforce for the Future

Business growth can change the employee experience. What worked when the company was smaller may not work as well across more locations, employees, and layers of leadership. That is why culture, communication, onboarding, and succession should be considered important business priorities. Gresco is a 200+ employee utility and electrical supply distributor serving co-ops, investor-owned utilities, municipalities, and contractors across the Southeast. With employees across multiple locations, the company has been working to better understand what people value, where the employee experience could be more consistent, and what needs to be in place for the next stage of growth. In this Business as “Un”usual session, Red Caffeine CEO Kathy Steele is joined by Gunnar Fletcher and Katie Bjorkman of Gresco, along with Red Caffeine Account Director Christiana Henry, for a conversation about what it takes to strengthen culture as a company grows.